There was widespread renaissance of the Saudi heritage and crafts because there was greater focus on the preservation and continuation of the Kingdom’s heritage as per the vision of the Kingdom Vision 2030. The recent craft boom is more favorable for it to become rooted in sustaining the intangible element of the culture as per its role in life in today’s world.
Kingdom traditional art differs in the case of wood, ceramics, calligraphy, metalwork, and textiles. Arts were being passed down through generations, though, in workshop houses. They are not paintings but analyses of the area’s history and heritage. As the world demands actually created and actually present work increasingly, Saudi traditional arts are demanded increasingly and abroad.
Painters are applying electronic media and other newer modes of advertising to sell to more market today. The social medias are the center of advertising effort, consumer contact, and brand name awareness. Farmer’s markets, craft festivals, and juried festivals also transforming artist’s shops to offer convenience for their products to bring their merchandise to a world-wide marketplace, including tourists as well as consumers of art-related.
Government sponsorship remained the main driving force for business development. Sponsorship schemes and exhibition programs and other schemes in other countries to create skill development centers enabled maintaining the old tradition but enabled promoting it to modernize further. These are the dispersed centers in the regions of the various parts of the Kingdom, innovation schools, and cross-fertilization centers where the artisans could exchange methods, transfer skills from one generation to the next, and exchange experience with other innovative craftsmen.
The youth are the epitome of such endeavors. Generation-specific youth programs put mammoth burdens on work as a culture and economic tendency, pushing it to innovate and placing performers at the back of modern history. Inter-generational transfer guarantees passing on of traditional models and re-fashioning to suit the taste of modern times and global markets.
Arts and crafts activity is further promoted through cultural events like the Janadriyah Cultural and Heritage Festival. Festivals provide for the provision of platforms on which the artists show an exhibition of their work, sell their products, and also interact with members of the general public. They facilitate promoting wider awareness of the cultural heritage and people to people contact and national identity.
Saudi rejuvenation of traditional arts is a half system of more inclusive cultural sustainability and creative innovation. In interlacing hands between past and present expression, the Kingdom is creating an economy of art that honors tradition while assisting in developing an emerging cultural heritage. It is this that building shows the sustainability of craftsmanship tradition and contemporaneity in creating successful futures for culture.
